WordPress and Adsense (Google’s ad campaign)

Good Afternoon Readers,

Google has an ad-network called Adsense. Adsense uses predictive intelligence to cater ads to people that visit websites. It seems to do this via cookies and google search results. Adsense now runs on: ChristopherKottmyer.com.

The process of getting advertisements is pretty easy. You sign up for google using your gmail.com account at: adsense.com. They then provide you with a small snippet of code, which you put in the header tags of your website:

<head>
Somewhere in here!!!
</head>

They then give you this ominous message about taking 3 days to verify your website (in case you display things like explicit content). After a bit of impatience, you can check your account and if you are lucky, you become certified and can start placing advertisements on your website:

After certification, you get can log-in to Adsense website. If you want to ad advertisements, you need to first define your ads and then get a code snippet that you can put in the body tags of your website. You can find this in ( My Ads > Add units ) section:

If you click the [ New ad unit ]. You’ll get a series of options to define you advertisement. These mostly involve things like the pixel size: 300 x 400, color of the advertisement and where the advertisement would be placed. A few examples of placements include between blog posts, on top/bottom of the blog or on the side bar. A cool thing I noticed is some advertisements are responsive, which means they resize for your phone (neat trick)! After setting all the options, google generates some code for you. Place these anywhere between the body tags to start advertising in your websites (where start can take up to 2 hours). You can’t control what advertisements you get (maybe…still exploring this).

How much does a click/impression get you in terms of dollars? The first click I got generated about $1.75. Now, it’s all gone down hill and I’m seeing $.30 a click. With just 3 clicks and a whooping $3.00 total, I’m completely lost as to what the average going rate is. Sadly, I won’t be able to cash this out until my account reaches $100.00 (at this rate 100 clicks). That’s googles policy.

Best,

Chris

Leave a Reply

Your email address will not be published. Required fields are marked *